We also count, track, and aggregate your activity on the website into our analysis of general traffic flows at the site, allowing us to identify broad demographics about who uses Shining Hope Foundation website. This Traffic Data is kept anonymously so that any such information does not personally identify you. We may share this Traffic Data with others, for example, when we report to third parties, such as the press, that a certain number of our donors come from a specific geographic area.
We monitor our site and capture information about your visit to Shining Hope Foundation’s Website to improve the quality of the service we provide. This may include monitoring of traffic patterns and the site usage to help us develop and administer Shining Hope Foundation’s Website. The information we hold about you may also be used to analyze your browsing preferences as part of our marketing and fundraising programs. This may help us to select and tailor content for your benefit.